It begins with a Spark
Every business starts with an idea. Maybe it’s to fulfill a lifelong dream or a desire to make a difference doing something you love. As a digital marketing agency our role is to be the spark that transforms your idea into a flame that spreads exponentially. We help businesses grow.
Highlighted below are project examples that demonstrate the breadth and depth of our marketing capabilities along with the results we’ve delivered for our customers.
Search Engine Marketing and Digital Advertising
The dental industry is incredibly competitive and patients increasingly search online to find a dentist. With so much competition for new patients Just Kids Dental was looking for assistance. They previously had an agency doing work for them but they weren’t seeing results or even clear measures. Furthermore, they did not have a trusted marketing partner who could work holistically on multiple aspects of their online presence. SparkTen took the time to work with their team to understand their goals and conducted in-depth research on the competition. We then implemented targeted digital advertising campaigns while addressing SEO (search engine optimization) and other aspects of their online presence. Finally we provided them with easy to understand reporting so they could assess the performance of their marketing investment. The result was a significant improvement in leads along with continuous assistance to help them stay ahead of the competition.
New Business Marketing
Le Macaron French pastries was opening their first Texas based location in Frisco. As with many new businesses, their budget was tight, they were overwhelmed with multiple priorities, and they needed to establish a strong localized digital presence versus their competitors. SparkTen worked with them to help establish their presence on social media, directory listings, food review sites, and email marketing. After developing a clear business strategy, we extended their presence with online delivery and wedding catering. Now their team manages the day-to-day aspects of social media communications while relying on SparkTen resources to assist with emerging marketing campaigns and technical needs. The result has been a strong localized online SEO presence, positive customer reviews, and growth of their catering and delivery business.
Brand Strategy and Website Redesign
CEO John Pollock and the team at Financial Gravity approached us with a problem. Their financial services business had evolved by adapting to the needs of their clients. They had created a portfolio of quality service offerings but had a difficult time communicating them to their customers. We led their team through our strategic “brand playbook” process which helps businesses clarify their service offerings, brand identity, and go-to-market tactics in the context of the overall customer and competitive landscape. The outcome was a differentiating brand promise, portfolio of clearly defined services, simplified brand identity, and creative design standards. With an aligned “brand playbook” in place we then collaborated with their marketing team to translate the strategy into an actionable marketing plan and complete website redesign. This work set the foundation that enabled Financial Gravity to significantly expand their financial partner network and ultimately take the company public.
The salon suites space is a rapidly growing beauty services rental format. As such, Ovation Boutiques was looking for ways to attract new tenants over their competitors. SparkTen optimized their Facebook, Instagram and Twitter pages. Next, they developed a comprehensive social media content strategy for all three locations. In addition, SparkTen optimized Ovation Boutiques’ Google Places pages so as to increase SEO. The result was a dramatic increase in newly signed tenants. Ovation Boutiques is now working to develop a new location in the DFW and Austin metros.
© 2017 SparkTen Partners, LLC